Growing world class startups in East Africa
TRACTION CAMP
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About the program

Traction Camp is a regional acceleration program aimed at nurturing startups in East Africa so as to create globally competitive, growth-oriented, mobile and digital technology businesses.

It is a 6 month program that will support Growth-oriented startups in scaling their business through a tailor made acceleration process designed to take growth oriented enterprises and startups through a rapid-cycle competitive curriculum, and matches them quickly to appropriate capital and business mentor. The program will connect entrepreneurs with the knowledge, capital and markets they need to grow their enterprises.

Objectives of the program

Business Model

Support rapid refinement of business models towards scalability and expansion

Human Capital

Facilitate human capital development among core startup team members

Investment Readiness

Increasing investment readiness of entrepreneurs

Effective Strategies

Enable startups to design effective monetization and customer acquisition strategies

Participating Startups

The startups below were successfully selected to participate in Traction Camp regional accelerator program

Startups that are taking part in Traction Camp regional accelerator program cohort II

Azima (Kenya)

An android based mobile lending app that offers much needed short term liquidity anywhere anytime in Kenya.

B2B Smartlink Ltd (Kenya)

B2B HUB mobile application enables small scale retailers are able to place orders directly from last mile distributors without necessarily closing down business premises when stocking businesses.

Baobab Circle (Kenya)

A tool that provides personalized health advice/education via mobile phones for those suffering from chronic diseases across Africa.

Be Afrika Media Ltd (Kenya)

A content creating company that works as a creative collaboration, focusing on building brands in the creative sector in Africa

Bunifu Technologies (Kenya)

A productivity tool for software developers that helps reduce their development time through use of pre-made modern custom controls and components.

Denkim Insurance (Kenya)

An online insurance service providers that provides an integrated system that connects insurance players in the insurance value chain

Ejenzi Africa (Kenya)

An online marketplace for building and construction materials and home improvement products.

Elimisha Tutors Ltd (Kenya)

An online marketplace that helps parents find nearby expert tutors for their children in need of personalized academic attention for core subjects and niche skills.

Grassroots Bima (Kenya)

It connects (potential) customers with insurers via an integrated insurtech solution - WazInsure, to access insurance services more simply and transparently through both online and offline applications

Klientele Ltd (Kenya)

A provider of mobile lending products for short-term small loans.

Lacel Technologie Ltd (Uganda)

A software company that designs and develops mobile and web apps for small and leading brands

Mimea Agricultural Solution (Kenya)

A solution that ensures that food production and processing is done in both a safe and smart way using its envisioned Mimea Point Integrated System (MP-IS)

Nampya Farmers Market (Uganda)

A marketplace to connect farmers with customers using a business to business model

Optimetriks (Kenya)

An Africa based company that enable FMCG companies operating in Africa to get a tighter control over their distribution networks, reach their full sales potential and better understand the market dynamics through smarter field data

Sauti East Africa Limited (Kenya and Uganda)

A mobile-based trade and market information platform for MSMEs engaged in cross-border trade in the East African Community.

Sheria Soft (Kenya)

A legal practice management system which enables lawyers and legal professionals to easily manage their practice.

SkoolDesk (Uganda)

An intuitive e-learning platform that helps kids improve their learning outcomes through tests with automated grading, interactive learning objects (games, puzzles, audio and video) and a robust analytics engine that helps identify strengths and weaknesses at subject and topic level.

SmartFit Tanzania Ltd (Tanzania)

A social enterprise developing and deploying self-operated water purification and vending machines in sub-Saharan Africa to enable easy access to clean and safe drinking water at an affordable cost and in a way which does not endanger our environment with plastic bottles.

SolarGen Technologies (Somalia)

A renewable energy company in Somalia that offers engineering, design, and installation of: Mini-Grids ; Solar Irrigation Systems, Solar Street Lights, and Solar Water Pumps. "

SomHealth Ltd (Somalia)

A 24/7 call system that urban poor families can call the center and health care professionals are visiting the family in 5- 15 minutes to increase access to pregnant women and under five children to improve health and nutrition .

Taimba Ltd (Kenya)

A business to business mobile-based cashless platform that connects farmers to retailers.

Tango TV (Tanzania)

A leading video on demand service for African Swahili content, Focusing on Local language Films and Shows we look to build the leading video on demand service for Africans at home and in the diaspora

TozzaPlus (Kenya)

A cloud business management solution for small and Medium enterprises

Uplus Mutual Partners (Rwanda)

A digital crowdfunding platform for Africa, which enables people to pull fund together in a group using their mobile phones

Yasa Uganda (Uganda)

Yasa developes sustainable and affordable alternative energy solutions for rural communities.

Zoa (Kenya)

A cloud hosted branch-less, paperless financial management platform for financial institutions delivered on mobile and web.


Startups that are taking part in Traction Camp regional accelerator program cohort II by virtue of iHub Fellowship program learn more..

Majik Water, Kenya

Majik Water creates a new source of affordable, clean drinking water for water scarce communities. They are harvesting clean drinking water from air in arid and semi arid areas in Kenya.

FarmIT, Kenya

FarmIT - a mobile based platform that provides small scale horticultural farmers with agronomic information via SMS in real time depending on the crop life stage to help farmers produce quality and quantity horticultural crops and after the harvest, link them directly to large scale consumers to ensure they get good returns with an aim of improving their profits.

M-Shule, Kenya

M-Shule is a mobile learning platform in Africa that provides personalized educational tools to primary school students through SMS. The platform uses artificial intelligence to deliver personalized SMS learning support in Math and English, building students’ concept mastery, exam performance and confidence.

Paybobby.com, Kenya

Paybobby enables Small and Medium enterprises to automate back office activities using AI in order to increase profitability and realise dynamic growth.

SaveKubwa.com, Kenya

SaveKubwa enables you to get a personalised Motor insurance quotes in less than 3 minutes from multiple insurance companies, transparently compare and buy them all on their platform.

What's happening?

Coaches and Mentors

Below are the coaches and mentors who have been selected to provide invaluable knowledge and expertise to the startups:

Michael Gray

Coach, Consultant

Cohort I, II

Nyasha Mutsekwa

Coach, Consultant

Cohort I, II

Danielle Anderson

Mentor

Cohort I, II

Sandra Chege

Mentor

Cohort I

Joe Kanyua

Mentor

Cohort I

Segeni Ng’ethe

Mentor

Cohort I

Sharon Mitchener

Mentor

Cohort I

Tyler Goodwin

Mentor

Cohort I, II

Tonya Nyakeya

Mentor

Cohort I, II

David Owino

Mentor

Cohort I, II

Stephanie A. Montaño

Mentor

Cohort I

Martin Njihia

Mentor

Cohort I, II

Mercy Mangeni

Mentor

Cohort II

Angela Gachui

Mentor

Cohort II

Ann Ichungwa

Mentor

Cohort II

John Kimathi

Mentor

Cohort II

Shudhan Kohli

Mentor

Cohort II

Mark Laichena

Mentor

Cohort II

Anne Maguta

Mentor

Cohort II

Tesh Mbaabu

Mentor

Cohort II

Edward Ndegwa

Mentor

Cohort II

Bettirose Ngugi

Mentor

Cohort II

Charles Nweke

Mentor

Cohort II

Benson Omol

Mentor

Cohort II

Piotr Piwowarczyk

Mentor

Cohort II

Gauri Dutt Sharma

Mentor

Cohort II

Willy Simons

Mentor

Cohort II

Limo Taboi

Mentor

Cohort II

Campsteyn Merijn

Mentor

Cohort II

Awil Osman

Mentor

Cohort II

Andrew Kithika

Mentor

Cohort II

Celestine Ukpere

Mentor

Cohort II